Register Domain Name - Web Hosting Registration Services

What I've Learned About Internet Marketing From Watching TV (#1)

There are principles of marketing, and there are marketing strategies.

The principles of marketing have never changed. However, marketing strategies change all the time to reflect the marketing medium in which they're being used... and the products and services the marketers are selling.

One core marketing principle is to arouse curiosity within the target market by using a benefit laden "Preview" (or teaser) technique.

There is a LOT one can learn about marketing on the Internet - and the use of this curiosity/ teaser technique - by watching TV.

How does one do this? Watch TV sports shows.

These TV sports shows clearly demonstrate this time perfected, well established (preview/ teaser) technique which has been used in marketing for decades. Other versions of this technique were/ are used in radio

The technique is also used regularly by TV news programs, soap operas, and (in a different way) with newsprint.

This technique is called the PREview (or teaser) 'technique'.

Take a sports show for example. Before the show the station will run clips which "preview" what's coming up in the sports show.

When the sports show starts the hosts will "preview" what's going to happen during the show. This technique is used again during the show (usually before the commercials) to preview what is coming up after the commercial (to keep the viewer watching the program).

The preview/ teaser technique will be used again at the end of the show to tell the viewer what's going to happen in the next show. This time it's used to get them to come back to the next show, or it's used as an end-of-program preview to direct the viewer to another (theme related) TV show on the same network.

So, how can you use this preview/ teaser technique with your own Internet marketing campaigns?

The primary way to use this technique is by using articles.

These can be articles you use in your own ezine, blog or articles which you write and then submit to article directories (for exposure across the net).

Here's how you structure your article using this tried and tested preview/ teaser technique.

Preview 1: Your article headline needs to be intriguing and contain a benefit for the reader (so they'll open the article and read it).

Preview 2: Tell your readers (up front) what you're going to tell them. Again, this 'preview' needs to be benefit laden, so people read the entire article.

Preview 3: Within the body of your article (if you're using it in an ezine and running sponsored ads) refer to the benefit which is coming up (after the ad). Again you want to keep your reader 'on the page'.

Preview 4: This can be your sig (resource) file. Again, refer to an 'additional' benefit (for the reader) when they click on the link in your resource file. People have read your article and you want to keep them within your 'sphere of influence' as long as possible.

The interesting thing about this "preview" technique is that the same technique works exceptionally well when one is lecturing on a topic.

In this case a 3 step format is used, being...

1. Tell them what you're going to tell them (in your lecture),

2. Tell them (about the topic),

3, Tell them what you've just told them (in your lecture).

Perhaps this "preview" technique is not so much an invention of marketing but more so an aspect of Human neurology (because the attention span of an average individual is about 20 minutes). Whatever the reason, this "preview" technique works!

For More Free Resources visit www.freeearningtips.com

MORE ARTICLES:

The dos and don'ts of web hosting and domain names
When you make the decision to start a website for your business, it is a big step. Going from the world of offline business where clients are limited to geographical locations to online where the entire world is a potential client can be overwhelming.

DiscountASP.NET Expands Global Reach for ASP.NET Web Hosting Services with European Data Center
DiscountASP.NET, a leading innovator in ASP.NET hosting, announces expanding their global reach into Europe with a new data center location in London, UK.

Domain Name and Web Hosting Hell
Does GoDaddy really suck?I am in the process of registering more and more domain names so it seems natural to look for the best pricing deal.Registering multiple domain names can add up quickly, especially if you register both the NoDashVersion.

New Review Website for Web Hosting Services Web-Hosting-Info.com Launched
Known for websites such as FaxCompare.com, PBXCompare.com and Email-Marketing-Options.com, Zilker Ventures launches its newest comparison and review website for web hosting services, Web-Hosting-Info.com.

Internet Domain Registration – Top 10 Most Frequently Asked Questions on Domain Name Registration
Here are the top ten most frequently asked questions regarding on Internet domain name registration:Q1. Which characters are allowed in Internet domain names?A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, the hyphen or dash "-".

Website-Hosting-Offers.com Launches to Compare Leading Web Hosting Providers for Small Businesses
Website-Hosting-Offers.com announces the launch of a website featuring a select group of top web hosting providers, including reviews and side by side comparisons of all web hosting plans from these providers. Web hosting providers reviewed include Yahoo Web Hosting, 1&1 Web Hosting, iPowerWeb Hosting, and more. Site visitors can get informative web hosting reviews and articles that cater to everyone from beginning website builders to more experienced small business owners upgrading to a new web hosting plan.

The 'Website' CHECKLIST : Domains, Hosting, Web Design
This article is meant to all who already have a website or who propose to buy it. Website – the term comprises three things : Domain, Hosting (Web space) & Web DesignThere are numerous company offering these services.

Nexx Cuts Price on .com Domain Names Web Host Offers Exceptional Value on Domain Names
Nexx Online Inc., an innovative North American web host and ICANN Accredited domain name registrar, today cut the price of their .com, .net, .org, .info and .biz domain names to only $7.95 per year.

Free Website Hosting Vs. Paid Website Hosting Basics
Web site hosting service companies on the Internet permit the user to make their web site accessible through the World Wide Web. There are huge numbers of companies that offer web space on their server for their customers and also offer Internet connectivity in general in a data center. There can be various types of web site hosting companies. The main classification is the free web site hosting and the paid web site hosting service companies.

The Advantages Web Hosts Receive By Switching to ASP.NET Reseller Hosting
Many linux hosting resellers might find advantages of changing to a hosting service that sells Windows server hosting over Linux. While Linux is a very popular hosting solution, Windows offers multiple advantages that would benefit a number of customers. For this reason, it can be a very good product for hosts to resell.

Web Hosting Service – What you Need to Know to Change Web Hosting Providers
When service at your web hosting company is lacking, or your web site grows in traffic so much that you outgrow your current account, you may find yourself needing to change hosting providers. It can be scary to think about everything you need to do.

Website Domain Name Registration Services from Access IT Solutions
Before you start building a website, choosing the right domain name is an important thing to do. Website domain name registration is necessary to have a website. The names are important because they enable clients or potential customers to know about your business or organization.

Web Hosting And Domain Registration Basics
Web Hosting

Website Hosting Provider Flux Services Premieres Hosting Affiliate Program Addition
Flux Services announces additional web hosting affiliate program with payouts as high as $118 per sale.

DiscountASP.NET Named Best Hosting Service by asp.netPRO Readers for Fourth Consecutive Year
ASP.NET hosting and SQL hosting leader, DiscountASP.NET announces receiving the "Best Hosting Service" award in asp.netPRO Magazine's 2008 Readers' Choice poll, making it the fourth consecutive year to win this prestigious title.